Whenever we talk about search engine optimization, some of the common words are noindex, doindex, nofollow, dofollow, meta robots and so on. All the words hold equal importance in the book of SEO. I will be explaining about Nofollow and Dofollow. Specially for newbies who are new to SEO or people who are still not clear about Nofollow or dofollow, this will be useful.
Dofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should influence the link target’s ranking in the search engine’s index. It is intended to improve the effectiveness of certain types of search engine, thereby improving the quality of search engine results. This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005.
Dofollow links attributes allow search engine bots to follow link. That means if the website owner is linking back to you with dofollow attributes, it does pass on link juice.
Example of Dofollow Link:
<a href="http://www.google.com/">Google</a>
Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.
Nofollow links attributes do not allow search engine bots to follow link. That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link.
Example of Nofollow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
About Author:
Dawood Khan is a professional blogger with a love of travel. He writes regularly about internet marketing on his personal blog and on the internet marketing discussion forum Warrior.PK.
Do you like this post? Please link back to this article by copying one of the codes below.
URL: HTML link code: BB (forum) link code:Last Modified: 24 December, 2015
0 comments:
Post a Comment